It is one thing to make a good product or provide efficient service but it is critically important to market it effectively and profitably. Truly, the knowledge of marketing has become a vital key to success in today's world of business. Marketing: Key to Business Success Today is a simply-written, practical book of terrific value to business executives and management students. Topics covered in detail include: Product Planning Pricing Distributing Promotion and Advertising. In this bestselling book you are sure to find at least a handful of great ideas if not dozens of them which you can put to practical, profitable use right away. It contains more down-to-earth commonsense than a whole library of learned and weighty books on marketing.
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