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Brandvantage | ( ₹454 )

Book Description :

In the hyper-cluttered consumer world, unsuspecting brands are heading towards commoditization. With Brandvantage, brands and their custodians now have a platform to catapult to glory. The book gives a vantage perspective based on a unique triple-paradigm:
Author: Trupti Bhandari, Arvind Bhandari
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