This book is as much about how not to run a training business as it is about how to.

The author claims no credit for the business wisdom in this book.

The insights in these pages have been distilled from numerous interactions. The author has had with successful trainers in India and abroad overthe last 15 years.

This is not a book on How to train; it is about how to run a successful training business.

· Identify the pain before you dispense the medicine

· The second step identify what you are selling.

· The third step identify who your customers are.

· The fourth step identify how many prospective customers you know.

· The fifth step identify why exactly are you doing what you are doing

· The sixth step identify your credibility Quotient and find ways of building it

· The seventh step build your brand before you demand your price

· The eighth step power positioning

· The ninth step seven Golden rules of marketing

· The tenth step how to sell like a Champ

· The eleventh step after sales and ecosystem management

· Notes to myself train and Grow Rich.