Neil Stern and Will Ander, both of whom are senior partners at retail consultancy McMillan Doolittle, offer insights into avoiding retail's black hole-defined as the resting place for companies that are no longer relevant to their customers. The book is based on research into high-profile companies such as Target, HandM, the Gap, Saturn, Nordstrom, Walgreens Pharmacy and Costco. The authors include their firm's unique proprietary tools, methodologies and concepts
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