×

Your Book Shelf

What the Customer Wants You to Know: How Everybody Needs to Think Differently About Sales | ( ₹450 )

Book Description :

From the bestselling author of What the CEO Wants You to Know—how to rethink sales from the outside in. More than ever these days, the sales process often turns into a war about price—a frustrating, unpleasant war that takes all the fun out of selling. But there’s a better way to think about sales, says bestselling author Ram Charan, who is famous for clarifying and simplifying difficult business problems. Instead of starting with your product or service, start with your customer’s problems. Focus on becoming your customer’s trusted partner, someone he or she can turn to for creative, cost-effective solutions that are based on your deep knowledge of his values, goals, problems, and customers. This powerful book will teach you: How to gain a deeper knowledge of your customer’s company, including costs, values, and how decisions really get made How to help your customer improve margins and drive revenue growth How to focus on your customer’s customers How to work with other departments in your own company to customize better solutions How to make price much less of an issue Someday, every company will listen more closely to the customer, and every manager will realize that sales are everyone’s business, not just the sales departments. In the meantime, this eye-opening book will show you how to get started. ‘An insightful theorist’—Jack Welch.

Author: Ram Charan

Similar Books

  • Never Split the Difference: Negotiating As If Your Life Depended On It

    ₹. 1413
    ₹. 1413
    Number of Copies: 5
  • Team of Rivals: The Political Genius of Abraham Lincoln

    ₹. 680
    ₹. 680
    Number of Copies: 5
  • Radical Candor: Be a Kick-Ass Boss Without Losing Your Humanity

    ₹. 434
    ₹. 434
    Number of Copies: 5
  • The 48 Laws of Power

    ₹. 330
    ₹. 330
    Number of Copies: 5
  • The Hard Thing about Hard Thing

    ₹. 433
    ₹. 433
    Number of Copies: 5
  • Zero to One

    ₹. 199
    ₹. 199
    Number of Copies: 5
  • Hooked

    ₹. 399
    ₹. 399
    Number of Copies: 5
  • High Output Management

    ₹. 434
    ₹. 434
    Number of Copies: 5
  • The Big Leap

    ₹. 235
    ₹. 235
    Number of Copies: 5
  • Digital Trust: Social Media Strategies to Increase Trust and Engage Customers

    ₹. 499
    ₹. 499
    Number of Copies: 5
  • Social Media Success for Every Brand : The Five StoryBrand Pillars That Turn Posts Into Profits

    ₹. 350
    ₹. 350
    Number of Copies: 5
  • How to Get Published in India: Your go-to guide to write, publish and sell your book with tips and i

    ₹. 415
    ₹. 415
    Number of Copies: 5
  • The Ultimate Marketing & PR Book: Understand Your Customers, Master Digital Marketing, Perfect Publi

    ₹. 630
    ₹. 630
    Number of Copies: 5
  • Making Marketing Music: Integrated Marketing Communications at Work

    ₹. 160
    ₹. 160
    Number of Copies: 5
  • Purple Cow: Transform Your Business by Being Remarkable

    ₹. 344
    ₹. 344
    Number of Copies: 5
  • Secrets - Selling: The experts tell all! (Collins Business Secrets)

    ₹. 125
    ₹. 125
    Number of Copies: 5
  • Xiaomi: How a Startup Disrupted the Market and Created a Cult Following

    ₹. 200
    ₹. 200
    Number of Copies: 5
  • Core Selling Skills

    ₹. 150
    ₹. 150
    Number of Copies: 5
  • 42 Rules of Marketing: A Practical Guide to Marketing Best Practices That Ensure Your Messages Are H

    ₹. 385
    ₹. 385
    Number of Copies: 5
  • Art of Marketing

    ₹. 174
    ₹. 174
    Number of Copies: 5
  • The Ultimate Book of Sales Techniques: 75 Ways to Master Cold Calling, Sharpen Your Unique Selling P

    ₹. 331
    ₹. 331
    Number of Copies: 5
  • Marketing Whitebook 2020 - 21 : The Recession-Proof Marketer

    ₹. 431
    ₹. 431
    Number of Copies: 5
  • Nine Timeless Nuggets: Essential Marketing for the Young and Ambitious

    ₹. 387
    ₹. 387
    Number of Copies: 5
  • Brilliant Marketing: What the best marketers know, do and say

    ₹. 1699
    ₹. 1699
    Number of Copies: 5
  • All Marketers Tell Stories

    ₹. 3500
    ₹. 3500
    Number of Copies: 5
  • The Challenger Sale: How To Take Control of the Customer Conversation

    ₹. 540
    ₹. 540
    Number of Copies: 5
  • UP! Your Service Great Ideas

    ₹. 1149
    ₹. 1149
    Number of Copies: 5
  • 100 Great Marketing Ideas

    ₹. 1063
    ₹. 1063
    Number of Copies: 5
  • Quantum Marketing : Mastering the New Marketing Mindset for Tomorrow's Consumers

    ₹. 1627
    ₹. 1627
    Number of Copies: 5
  • FAQs on Marketing: Answered by the Guru of Marketing

    ₹. 799
    ₹. 799
    Number of Copies: 5
  • The Value Profit Chain

    ₹. 2007
    ₹. 2007
    Number of Copies: 5
  • Marketing Made Simple : A Step-by-Step StoryBrand Guide for Any Business

    ₹. 347
    ₹. 347
    Number of Copies: 5
  • Do It! Marketing

    ₹. 129
    ₹. 129
    Number of Copies: 5
  • Marketing: Tricks of the Trade They Won’t Teach You at B-Schools!

    ₹. 186
    ₹. 186
    Number of Copies: 5
  • Aaker on Branding: 20 Branding Principles That Drive Success

    ₹. 424
    ₹. 424
    Number of Copies: 5
  • Marketing 4.0: Moving from Traditional to Digital

    ₹. 450
    ₹. 450
    Number of Copies: 5
  • How Not to Sell : Why You Can't Close the Deal and How to Fix It

    ₹. 190
    ₹. 190
    Number of Copies: 5
  • Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content

    ₹. 443
    ₹. 443
    Number of Copies: 5
  • Inbound Marketing, Revised and Updated: Attract, Engage, and Delight Customers Online

    ₹. 1388
    ₹. 1388
    Number of Copies: 5
  • BRAND IDENTITY BREAKTHROUGH

    ₹. 231
    ₹. 231
    Number of Copies: 5
  • So You Want to Start a Podcast

    ₹. 350
    ₹. 350
    Number of Copies: 5
  • Sales 101

    ₹. 475
    ₹. 475
    Number of Copies: 5
  • Dictionary Of Business: The definitive dictionary of business

    ₹. 599
    ₹. 599
    Number of Copies: 5
  • The Kremlin School of Negotiation

    ₹. 1169
    ₹. 1169
    Number of Copies: 5
  • A Salesman'S Lessons What I Studied Is What I Failed To See

    ₹. 172
    ₹. 172
    Number of Copies: 5
  • A Human's Guide to Machine Intelligence

    ₹. 492
    ₹. 492
    Number of Copies: 5
  • Marketing Without Money: An Essential Guide

    ₹. 394
    ₹. 394
    Number of Copies: 5
  • Winning at Retail

    ₹. 195
    ₹. 195
    Number of Copies: 5
  • Business Creativity

    ₹. 125
    ₹. 125
    Number of Copies: 5
  • The Solutions Factory: A Consultant’s Handbook for Problem-solving

    ₹. 416
    ₹. 416
    Number of Copies: 5
  • eCommerce In A Week: Selling Online In Seven Simple Steps

    ₹. 175
    ₹. 175
    Number of Copies: 5
  • Brandvantage

    ₹. 454
    ₹. 454
    Number of Copies: 5
  • HOW TO DISCOVER CUSTOMER VALUE? TOOLS TO GROW YOUR BUSINESS

    ₹. 235
    ₹. 235
    Number of Copies: 5
  • 25 Most Common Sales Mistakes and How to Avoid Them

    ₹. 241
    ₹. 241
    Number of Copies: 5
  • Selling to win

    ₹. 350
    ₹. 350
    Number of Copies: 5
  • Non-Manipulative Selling

    ₹. 500
    ₹. 500
    Number of Copies: 5
  • Instant Repeat Business

    ₹. 695
    ₹. 695
    Number of Copies: 5
  • Dont flirt with rural Marketing

    ₹. 150
    ₹. 150
    Number of Copies: 5
  • Dont Flirt with Rural Marketing

    ₹. 250
    ₹. 250
    Number of Copies: 5
  • Start-Up Marketing Strategies

    ₹. 487
    ₹. 487
    Number of Copies: 5
  • TRAIN AND GROW RICH

    ₹. 350
    ₹. 350
    Number of Copies: 5
  • The Psychology of Selling

    ₹. 279
    ₹. 279
    Number of Copies: 5
  • Hacking Sales: The Playbook for Building a High-Velocity Sales Machine

    ₹. 1511
    ₹. 1511
    Number of Copies: 5
  • Marketing: Key to Business Success Today

    ₹. 200
    ₹. 200
    Number of Copies: 5
  • Ultimate Sales Tool Kit: The Versatile 15-Piece Skill Set That Every Professional Needs

    ₹. 345
    ₹. 345
    Number of Copies: 5
  • test

    ₹. 1000
    ₹. 1000
    Number of Copies: 5
  • test

    ₹. 1000
    ₹. 1000
    Number of Copies: 5
  • test23

    ₹. 1000
    ₹. 1000
    Number of Copies: 5
  • ₹.
    ₹.
    Number of Copies: 5
  • test for read

    ₹. 100
    ₹. 100
    Number of Copies: 5
  • test with blogs

    ₹. 1000
    ₹. 1000
    Number of Copies: 5

Reviews : 0.0 / 5

0 Reviews

5 (0)

4 (0)

3 (0)

2 (0)

1 (0)

No reviews yet.