The Fourteen Step approach outlined in the book will provide a practical guide even to seasoned marketers, and to those who are planning to go rural for the first time. These are the steps that every company should follow, especially if they want to build their brands in rural India (beyond urban areas). It also give insights to anyone, including students of Rural Marketing, who are interested in knowing the intricacies involved in planning and executing rural initiatives. The book also contains a DVD showing some of the case studies featured in the book.
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