In the newest edition of this valuable manual, Stephan Schiffman offers updated advice to sales people about getting prospects and making the sale. This edition contains new advice on avoiding laziness and stagnation, selling on your product's strengths and finding ways to continuously innovate. It's not just what you do - its what you don't do:
The book also includes a new introduction and updated text. Schiffman offers salespeople the kind of advice-from listening to the client to following up on the sale-that has made him the best corporate sales trainer today. With Schiffman's book in their pocket, sale people can avoid common blunders and make the sale.
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