Adversity does not build character, it reveals it - James Lane Allen
The coronavirus was the crisis that none of us asked for. It threw many small businesses directly under the bus and rattled the foundations of prior pathways to success. At best, it was a seismic calamity the likes of which we'd never experienced before. At worst, it was an existential catastrophe that questioned the continued viability of many small businesses.
Yet it is often in these moments of crisis that ascendancy takes seed. In crises like these, opportunity sprouts. In challenging times, cream rises to the top. Such outcomes are not accidental and don't just happen by chance-they are the purposeful products of discipline, diligence and ingenuity.
As Winston Churchill famously said... Never let a good crisis go to waste.
In this book, we explore hundreds of immediately-implementable strategies to revive your business in the wake of COVID-19, covering topics that span...