What makes great leaders like Jeff Bezos and Elon Musk extraordinary? All In shows leaders and aspiring leaders how obsession can fuel the most incredible success, but also take a toll on a leader, his or her family and work colleagues. Groundbreaking leaders share a passionate commitment to achieving their vision that borders and sometimes crosses the line into obsession. All In shows how obsession, if properly focused and managed, is both necessary and productive. Advances in any endeavor almost always depend on a small group of individuals who are completely consumed by the goal they’re pursuing. When these leaders and their teams are successful, everyone benefits from their singular focus and relentless drive. All In explores the three obsessions underlying the achievements of great leaders: Delighting customers Building great products Creating an enduring company By taking you inside the success stories of iconic leaders, including Jeff Bezos of Amazon, Elon Musk of Tesla, and Steve Jobs of Apple, author Robert Bruce Shaw shows the upside of obsession and the practices that support it. Shaw also provides insight into the dark side of obsession and its destructive potential - as illustrated in his case study of Uber during the final years of Travis Kalanick’s leadership tenure. Appealing to any reader of entrepreneurial biographies, All In shows individuals and organizations how to manage obsession’s downsides while realizing the benefits of striving to create something that truly matters.