In today’s times, the most valuable currency for a start-up is the environment it creates and fosters, for its clients as well as for its employees. Be it Droom, upGrad, OYO Hotels & Homes, or Swiggy, the founders of all such successful companies have leveraged the golden rule of protecting and promoting their organization’s values and culture systems to help transform their enterprises into the fabled Unicorns, and in the process garnered enormous goodwill in the market as well as inspired prospective entrepreneurs to achieve the much-coveted start-up success.

Based on intensive interactions with businesses in India’s third-largest start-up ecosystem, Karan Kashyap’s Go Start Up provides a starting point for young enterprises’ owners to establish their legacy as founders. In conjunction with importance of values and culture, the book keeps in mind important facets for potential entrepreneurs who are thinking of starting an enterprise:

• Visually Appealing - Use of diagrams for clear communication.
• Immediate Effectiveness – Worksheets for instant change.
• Useful Information – Contact details of Investors, Angel Investors, Venture Capitalists, Hiring Agencies along with Office Spaces, Incubators and Accelerators.
• Innovative Ideas:
• Execute Designs for conducting meetings, team selections and interviews.
• Words of Wisdom from Founders of Unicorns.

Just Go Start Up!