The book was an outstanding take from someone who has tried out growth hacking experiments combining everything from psychology to behavioural economics to computer science to marketing and products of course. The book clearly explained growth hacking holistically as a discipline that needs to be practised as rigorously as a development or a design sprint. It needs to have people from various disciplines sit together ideate, run experiments, analyse and re run experiments to see what works or what doesn't work, It included customer experience maps and various segmentation ways like cohort analysis through which you understand what works and what doesn't in terms of retention or activation.
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